Advantage iPR

iPR delivers with a winning combination of strengths and services

Media / Influencer Outreach

Leading media and influencers trust iPR.  Let us introduce you. We generate millions of quality impressions for clients through our understanding of media and expertise in unearthing the story connectors that lead to positive, longstanding relationships.

 

Multidimensional Relationships

With a lifetime of work in the tech and lifestyle media space, iPR is a familiar (and friendly) face – ask someone and they’ll tell you. You can’t put a price on the value of our two-way daily interaction and mutual support within this crowd.

 

Bilingual Service

From media tours to event management, we don’t need the assistance of a Quebec-based team. iPR made the decision a long time ago to prioritize all Canadian media, Anglo and Francophone. We provide them with the same voices from the same office and with the same proximity to our clients.

   

Product Briefing Expertise

Hitting the road and meeting face-to-face builds strong relationships, as well as ensuring products and specs are understood, and you can’t beat immediate feedback.

   

Connected Life

Tech and life intersect in the home, the office and on the road. It’s where networking meets streaming; home automation meets appliances; and mobility meets the devices that control everything around you. iPR regularly blends tech and lifestyle marketing to showcase products, apps and solutions.

 

Added Exposure

Cross-pollinating publicity opportunities for multiple clients wherever possible, through strategic story connections and a solid understanding of media / influencer needs.

 

Event Management

So often, brands get sold on expensive, extravagant events that have limited strategic value and ROI.  At iPR, we propose and manage clever events designed to spark ongoing interest and relations, to go beyond a flash in the pan and support sales objectives.

 

Social Media / Content Management

iPR develops and produces creative social media content designed to engage target audiences and build profile for clients.  As well, we identify platform partners including media and influencers to find mutually advantageous opportunities.

Go-To-Market Support

The iPR Group works with The Ignite Group, a Canadian retail accelerator with expertise in growing brands from zero to hero. Ignite delivers custom fit, omni-channel strategies that maximize brand share and top-to-bottom line revenue, thanks to 18 years of battle-tested experience in sales and marketing, distribution and 3PL, go-to-market planning, packaging localization, and pricing and profitability.

Access to International Markets

Need help elsewhere? Our global agency network has you covered. We have top notch partners in Europe, the U.S., Asia and more. Thanks to our Global One Communication affiliation, we have referred clients to partner agencies and have, in turn, completed assignments in Canada for their clients.

 
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