ZTE

The Relationship

In the crowded smartphone market it can be tough to break through but if you have a good product and the right contacts you can get noticed. ZTE, one of China's largest mobile phone companies, hired iPR to crack the Canadian media code in 2013. Since hiring iPR in 2013 ZTE has announced four devices including its first smartphone, tablet and the opening of the ZTE Canada R&D Centre in Ottawa.

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