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For iPR, onboarding with TekSavvy, Canada’s largest independent telecom company was like a meeting of the minds. TekSavvy is a fighter and so are we. Our job is to help fulfill the company’s mission to fight for online rights and give Canadians the competitive environment and innovative products they deserve.
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Like previous iPR clients, Zoho has been in Canada for some time, but turned to iPR to expand their sales in this market. Blending paid and earned media opportunities, our mandate is to get more Canadian companies to join the 50 million global users relying on Zoho’s 40 plus apps to run their business.
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Challenged to double the number of “Wazers” in Canada, iPR’s solution was clear – hit the road. And use a lot of data stories to boot. Our first outreach program saw a three-city tour turn into 50 plus media briefings. Following that, we leveraged Waze’s data tools to create and place content that communicated the features of the navigation app.
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